Process automation
The repetitive work between your systems — quoting, invoicing, reporting, follow-ups — wired up to happen on its own.
custom software for small and mid-sized businesses
Your business is unique.
Your software should be too.
I build reliable, custom software that fits the way your business runs — deleting the manual busywork and saving you hours every week.
days (not weeks) to shipped software
100% of the code is yours
01the problem
Sound familiar?
Field notes from owners I talk to every week.
“My 20 person team spends so much of their day in email. There has to be a better way to do this.”
“Our business runs inside of one spreadsheet. If Joe is out, we’re in trouble.”
“The software we bought does 70% of what we need. We duct-tape the other 30% by hand.”
“The necessary information for decisions lives in multiple email chains throughout our inboxes. We do the best we can, but we know there’s a better way.”
“I know we’re bleeding hours. I just don’t know where to start — or who to trust.”
02what i build
Software shaped like your business.
Not platforms. Not licenses. Tools built to fit the way you already work.
Internal tools & dashboards
Retire the heroic spreadsheet. One screen with the numbers that run the business — live, trusted, shared.
Customer-facing apps
Portals, forms, and products your customers actually touch — built to create value, not maintenance.
AI where it earns its keep
Voice agents, document handling, smart routing — applied to real bottlenecks, never bolted on for show.
03how i work
From “this is the worst” to “this just works.”
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01
Intro (free)
We chat for 30–45 minutes and understand the big picture. What problem are you trying to solve? How are you currently solving it? How do you think it could work in the future?
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02
Scope and architecture
We dive deep into the problem to truly understand your current process. At the end of this phase, you’ll have a clear idea of what you want to build, how long it will take, and how much it will cost. For small projects, I do this for free. For larger projects, this is a short, paid engagement lasting anywhere from 1–3 weeks.
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03
Ship in weeks (often days)
If you continue on to the full project, I typically work in 2-week “sprints,” where I aim to deliver new value every 2 weeks. These are short cycles so we can adjust as we go — producing a high-value product that hits the mark with no surprises at the end.
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04
Maintain
At the end of the project, I stick around for support and optimizations — or we can handoff ownership to a developer on your team.
04the work
Recent work.
350hours
saved per year
Custom Customer-Facing Online Form & Internal-Facing Database · national accreditation organization
A completely custom application flow for partner organizations applying for accreditation — with a review dashboard on the back end. Manual entry that used to consume the team now flows straight through, saving over 750 hours a year.
4hours/week
saved per employee
Product Development Dashboard · mid-sized manufacturer
The product pipeline lived in scattered spreadsheets, status meetings, and inboxes. Now it lives on one screen — every product, every stage, every owner — saving each employee about four hours a week once spent digging through email.
30,000users
in the first year
Santa’s Magical Telephone · consumer product
A real-time AI voice experience that lets kids talk to Santa through a physical phone. Custom conversation flows, safety rails, and delight engineered into every call.
visit site ↗05word of mouth
What clients say.
Ryan built a custom dashboard for our 20+ employees that saves each employee around 4 hours per week they used to spend digging through emails, files, and shared folders.
He took the time to truly understand our business and build a solution that squarely nails what we wanted to do.
Ryan took a process that took 30 hours every month... down to just 3 hours. A 90% savings. It's like I have an extra day every week.
06the consultant
Hi, I’m Ryan Tinker.
I’m a custom-software consultant for small and mid-sized businesses. One point of contact, end to end: I learn how your business works, handle the technology, and deliver software that pays for itself — without the overhead of an agency or a full-time hire.
- Built lean. Modern tooling and AI leverage mean one expert ships what used to take a team.
- Plain English. You’ll always know what’s being built, why, and what it costs.
- Full lifecycle. From first sketch to launch to long-term support — one person, accountable.
07questions
Asked & answered.
What does a project cost?
It depends on scope. On smaller projects (under $10k), I’ll give you a fixed quote before we begin.
Larger projects ($10k – $100k+) begin with a small “Scoping and Technical Architecture” step (under $10k) — so you see real value before investing further.
How long until something ships?
With the latest AI tools, I can often ship a first prototype within days of beginning an engagement.
Bigger projects obviously take longer, but I work in short cycles (often called “sprints”) where I try to ship meaningful new value every 1 to 2 weeks.
The goal is to see working software early and often — not a big reveal at the end.
Do I own the code?
Yes — all of it. The code, the data, and the accounts it runs on are yours. If we ever part ways, you keep everything and any developer can pick it up.
I have a problem, not a spec. Is that okay?
That’s the normal starting point. Most clients bring me a mess, not a blueprint — the diagnosis phase exists exactly for this. We’ll figure out the right solution together.
What do you build with?
I use modern, well-supported, production-tested tools like React/Next.js, Vercel, and Supabase. When in doubt, I opt for simpler languages with long-running support — as these are maintainable by anyone, and tend to work for decades (not just years).
What happens after launch?
I offer ongoing support and improvements. Software that runs your operations should keep getting better — and you’ll want a person who already knows the system when the next idea shows up.
no pitch deck required
Bring me your messiest process.
One email. Describe what’s eating your team’s hours — in plain English — and I’ll tell you honestly whether software can fix it, and what that would take.
ryan@ryantinker.com